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Yesterday was the 11th annual Data Privacy Day. It is held annually on January 28 as a centered approach towards respecting privacy, safeguarding data, and enabling trust. It's a global effort to raise and promote awareness around protecting one’s data and privacy. We get it. You’re not a techie. You are not an information security professional. You just want to connect to the internet, search for information on Google, shop on Amazon, bank electronically, and post some pictures on Instagram. That’s fair. Unfortunately, it does require a consistent effort from you all year to keep privacy and data protection on your radar and stay vigilant. With this in mind, we have put together these 8 tips to help you keep your data safe and away from the reach of attackers. McAfee surveyed 6,400 people globally to learn more about how they handle and protect personal information. There are some silver linings in the survey, such as nearly 80 percent of those surveyed have talked with t...

Did you know that January 22, 2018 is the ninth annual Community Manager Appreciation Day (CMAD)? How are you celebrating the community manager in your life; that maybe you. Just a bit of background. CMAD was started in 2010 by Jeremiah Owyang , a California-based web strategist. It is “a way to recognize and celebrate the efforts of Community Managers aka Social Media Managers around the world using social media to improve customer experiences,” according to the CMAD Wikipedia page . If you have no idea what a CommunityManager no worries , the role is consistently being defined. In the last few years, the event has grown from just an idea into physical meetings worldwide. 2011 saw the first CMAD meetups, with ones held in Boston, Texas and New York. There are lots of ways to say thank you to your company’s community manager(s). Here are nine ways we came up with to celebrate CMAD. Send a tweet expressing how much you value your community manager. I like this one: “I ...

Facebook has overhauled how it ranks the posts, videos & photos that appear in its users’ News Feeds, introducing major changes designed to put what friends & family have to say first while making posts from businesses, brands & media less prominent. If you’re an organization on Facebook, you may see the popularity of your posts decrease as a result, of the changes. That includes us! The changes take effect over the coming weeks, prioritizing what your friends and family share in an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way. In short, you’ll see more posts from individuals and fewer cooking videos from brands and publications. Facebook is making the changes by tinkering under the hood, re-configuring its algorithms (again) that guess what you may be most interested in. On January 11, 2018 in a post on the company’s blog , the head of its News Feed team, Adam Mosseri, wrote that it “means we’ll show less ...

  2018 comes with many shifts in digital marketing. New trends are entering the marketplace and companies need to pay attention or they may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. Here are six (6) digital marketing trends that you’ll want to watch out for in 2018. 1. Twitter & Snapchat May Fall While LinkedIn & Instagram Rises. While other social media platforms are seeing steady or rapid growth, Twitter has failed to grow its user base in 2017. Recently, the platform tried to revive its reach by expanding its traditional 140 character count to 280 characters, but this effort’s success has yet to be seen. Some users are actually irritated that what they believed was a differentiator for the platform is now gone. Using under 140 characters forced individuals and brands to be precise ...