Social Media Channels for Your Business: A Marketer's Guide.
With such a large percentage of the public using social media – Pew Research Center reports 70% – businesses can't afford not to interact with customers via channels like Facebook, Twitter and other social platforms. But while you should be marketing via social media, you shouldn't necessarily be on every channel. It's important for you to invest in the platforms where you're more likely to reach and engage with your audience, but with so many social media channels to choose from, it’s hard to decide which is best for you and your business. To choose the best social media channels for you to interact with your customers, take some time to familiarize yourself with each network, how it runs and what demographics use that platform. You can start by answering these two questions before going on to the basics below that you need to know about today's most popular social media platforms. Cater To Your Audience The Way They Prefer 1. Who Is Your Audience? Pe...