Facebook New Newsfeed Algorithm: What It Means for Your Business?
Facebook has overhauled how it ranks the posts, videos & photos that appear in its users’ News Feeds, introducing major changes designed to put what friends & family have to say first while making posts from businesses, brands & media less prominent. If you’re an organization on Facebook, you may see the popularity of your posts decrease as a result, of the changes. That includes us! The changes take effect over the coming weeks, prioritizing what your friends and family share in an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way. In short, you’ll see more posts from individuals and fewer cooking videos from brands and publications. Facebook is making the changes by tinkering under the hood, re-configuring its algorithms (again) that guess what you may be most interested in. On January 11, 2018 in a post on the company’s blog , the head of its News Feed team, Adam Mosseri, wrote that it “means we’ll show less ...